How Apple gets it all wrong, and still is on top - The Big Money- msnbc.com
http://www.msnbc.msn.com/id/34329873/ns/business-the_big_money/
Apple doesn’t blog; it doesn’t Tweet; it does little on Facebook; it doesn’t engage with its customer base. It doesn’t ask the “community” for feedback or rapidly iterate based on any such feedback or even respond to criticism.
Apple’s success is based on building fantastic products. People like fantastic products, even if the company isn’t interested in your opinion about them. In fact, Apple shows that if you’ve really got the goods (or services), taking a haughty approach to your customers can actually increase your appeal.
